Based in New York, William Mao oversees MP & Silva’s strategic expansion around opportunities in sport on VOD, IPTV, OTT, live streaming, video clips, and social media in North America. MP & Silva is currently the fastest growing media rights group in the sports industry and previously partnered with a number of North America sports bodies, including the NFL, NBA, MLB, MLS, and ATP 250 tennis events rights internationally. MP & Silva is striving to explore digital opportunities internationally having successfully launched on sports channels in Asia and YouTube football channels in the past.
A graduate from Yale University and the London Business School, Mao was named one of Forbes Magazine’s “30 Under 30 in Sports” in 2015 and a SportsPro Media “10 Next” in 2014. Before joining MP & Silva, he worked as a sports content manager for YouTube. Within the sports vertical, he has experience in managing high-impact digital content relationships and developing strategies across VOD and live properties for the video platform.