Program

Location: Concourse Room A, Concourse Level
10:00 a.m. – 4:00 p.m.

SVG Digital registration includes complimentary registration to all SVG Summit events.


Time Session
9:55 - 10:00 a.m.

Welcoming Remarks by Limelight Networks

10:00 - 10:45 a.m.

Know Your User: How Data Is Changing Content Creation

Live sports streaming continues to produce outstanding numbers as users migrate more to mobile and digital platforms for viewing. But what does it all mean? What insight have content creators gotten into their fans and viewers? How can digital platforms be better monetized? In what ways will live sports consumption change in the future?
Moderator: Brian Ring, Ring Digital, President
Panelists:
Matthew Azzarto, Akamai, Director, Media Operations, Broadcast Operations and Control Center
David Dowd, Tubular Labs, VP, Customer Growth
William Mao, MP & Silva, VP, Digital

Chris Wagner, NeuLion, EVP and Co-Founder

10:45 - 11:00 a.m.

Technology Case Study: NeuLion – OTT Just Got Personal

As OTT and TVE services continue to become more tailored to accommodate specific subscribers and segments of viewers, personalization is the key element in targeting and measuring the true lifetime value of a video subscriber. NeuLion, in conjunction with our customers such as the UFC, have released new personalization features that improve customer satisfaction, digital sale conversions, marketing results, branding and improving advertising. This discussion will focus around those new features and their impact on OTT & TVE services in today’s ever changing digital landscape.
Presenter: Chris Wagner, NeuLion, EVP and Co-Founder

11:00 - 11:15 a.m.

Networking Break

11:15 - 11:45 a.m.

Live Streaming Keynote: NBC Olympics at Rio

The 2016 Summer Games in Rio set all kinds of live digital consumption records for NBC Olympics and proved to be a watershed moment in the nation-wide adoption of live sports streaming. Eric Black, Chief Technology Officer for NBC Sports Digital pulls back the curtain and shares how his team pulled off such a massive feat, providing more than 6,700 hours of live event programming over the 24-day event.
Presenter: Eric Black, NBC Sports, Chief Technology Officer, NBC Digital

11:45 a.m. - 12:30 p.m.

Strategies For Building An Engaging Experience

Over-the-top streaming services. Mobile applications. Second-screen offerings. What makes these sports consumption experiences unique from traditional linear television or video content? Top thought leaders from teams, leagues, and media companies discuss their lessons learned and successes in strategies they have tried and take a look at what the future may offer.
Moderator: Troy Dreier, SVG, Contributing Editor, Streaming and Digital
Panelists:
Michael Allen,
NBA, SVP, Digital Products and Emerging Technology
Brendan Canning, Silver Chalice Ventures, SVP, Business Development
Jason Hofmann, Limelight Networks, VP, Architecture
Michael Spirito, Fox Sports Regional Networks, VP, Business Development and Digital Media

12:30 - 1:30 p.m.

Recess

1:30 - 2:15 p.m.

Keys to Successful Social Streaming

Live streaming on platforms such as Facebook, Twitter, YouTube, and Periscope have opened up entire new distribution channels that have proven to be tremendously direct and engaging. Content creators from teams, leagues, and media companies that have found success quickly on these platforms share their advice behind their work.
Moderator: Steve Cobb, Hashtag Sports, Co-Founder
Panelists:
Jayne Bussman-Wise,
NYCFC, Director, Digital Marketing
Marc Kohn, Bleacher Report, Senior Director, Video Programming
Mark Leblang, Philadelphia Eagles, Studio/Live Production Manager
Michael Porter, Telescope, VP, Business Development

Rob Shaw, Facebook, Global Sports Media Partnerships

2:15 - 2:45 p.m.

Keynote: Rory Brown, Bleacher Report, President

Bleacher Report has established itself as one of the most successful and engaging brands in the digital sports space. President Rory Brown shares the company’s vision behind its new video strategy and gives a peek at what the company has under its sleeve.
Interviewed by: Brandon Costa, SVG, Director, SVG Digital

2:45 - 3:00 p.m.

Networking Break

3:00 - 3:15 p.m.

Technology Case Study: Publishing Challenges and Resolutions Across the Digital Publishing Workflow

To deliver the superior digital experience fans expect, you need a technical plan and the right support to overcome the publishing challenges that come with delivering your digital content (web, video on demand, live event streaming) to your audience – wherever they are and on whatever device they may be using. This session will highlight several real-life examples of organizations that have worked through these challenges to deliver flawless digital, game-time experiences to fans around the world.
Presenter:
Andrew Thompson, Limelight Networks, Director, Business Development

3:15 - 4:00 p.m.

VR/AR/360°: What’s Next In The Future of Social Video Engagement?

Streaming, social, and mobile platforms have seen an influx of virtual reality, augmented reality and 360-degree video content over the past year. Each medium offers dramatically new and different opportunities to tell stories and interact with viewers. With so much room for these technologies to grow, what’s on the horizon from sports content creators.
Moderator: Brandon Costa, SVG, Director, SVG Digital
Panelists:
Laura Williams Argilla
, Adobe, Director of Services and Workflows, Professional Video
Michael Davies, Fox Sports, SVP, Technical and Field Operations
Fabrice Lorenceau, LiveLike, Co-founder/Head of Production