Digital-content creation and distribution have dramatically changed the sports-entertainment and fan-engagement landscape. Viewers interact with content on their terms and on their devices and gravitate toward new and customized experiences. The Sports Video Group invites you to be a part of the digital revolution on Dec. 12 with the first-ever SVG Digital Summit, at the New York Hilton Midtown.
REGISTER: SVG Digital Summit
The event will cover major emerging trends, strategies, and technologies in live streaming and social media and will feature a keynote conversation with Rory Brown, president of Bleacher Report.
The event will comprise a morning and an afternoon session, the f0rmer focusing on live streaming and the latter spotlighting emerging live social-video opportunities. The event begins at 10 a.m. with a morning session focused on live streaming; the afternoon session will take a look at emerging live social video opportunities.Leaders in sports digital and media will converge for this exciting new event to work through the challenges and share best practices for engaging viewers in the new digital world. What does that mean for the sports-media and entertainment business? Social media and live social video, over-the- top (OTT) distribution strategies, augmented reality and virtual reality, data analysis and integration, and much more are on the docket.
Sessions will include:
Know Your User: How Data Is Changing Content Creation
Live sports streaming continues to produce outstanding numbers as users migrate to mobile and digital platforms for viewing. But what does it all mean? What insight into fans and viewers do content creators have? How can digital platforms be better monetized? In what ways will live sports consumption change in the future?
Strategies for Building an Engaging Experience
Over-the-top streaming services. Mobile applications. Second-screen offerings. What makes these sports-consumption experiences different from traditional linear television or video content? Top thought leaders from teams, leagues, and media companies discuss the lessons learned and successes in strategies they have tried and take a look at what the future may offer.
Keys to Successful Social Streaming
Live streaming on such platforms as Facebook, Twitter, YouTube, and Periscope have opened up entire new distribution channels that have proved to be tremendously direct and engaging. Content creators from teams, leagues, and media companies that have found quick success on these platforms share the advice behind their work.
VR/AR/360°: What’s Next in the Future of Social-Video Engagement
Streaming, social, and mobile platforms have seen an influx of virtual reality, augmented reality, and 360-degree video content over the past year. Each medium offers dramatically new and different opportunities to tell stories and interact with viewers. With so much room for these technologies to grow, what’s on the horizon from sports-content creators?